The Mortal Instruments: City of Bones, Executive producer Martin Mozkowicz took over his twitter account to announce great news for German fans, Sony Pictures along with Costantin Film are working on a promotional strategy which consist in hand books to fans in the cinemas prior the release of The Mortal Instruments: City of Bones movie release (First 40 pages) this in the hope nonreaders will get hooked into the saga and will most likely read the book before the movie hits cinemas across the globe. This initiative will start in Germany. Previously in the U.S fans from The Host got a free copy of City of Bones while waiting for the movie.
Here’s what Mr. Moszkowicz tweeted:
Lucky German shadowhunters!!! What you think of this initiative? We are loving The Mortal Instruments Promotional strategies.
By Pamela Pena(Site Owner)